VII. Getting Down to Business

How do I publicize my domain?
Registering with search engines
Who should do the registration?
Search Engine Optimization
Basic optimization
Optimize your domain to be classified in the search engines
Support systems for positioning in search engines
Free registration in general
Free registration with Google
Free registration with Yahoo/Cadê
Free registration with Dmoz.org
Free registration with Achei
Free registration with international search engines
Sponsored links
What are the advantages of sponsored links?
Adwords
Suggestions to improve your return with Adwords
How do I discover competitors who use Adword correctly?
UOL/BOL sponsored links
Overture
TeRespondo
Buscapé
Reserve an auxiliary domain for a PPC campaign
Make money reserving domains
Fraud in sponsored links
What can I do to diminish fraud?